As a SaaS founder, managing teams, with 2 exits.
I’ve come to the conclusion: Every person has a superpower.
My superpower…
Getting BIG companies to vouch for my solution as if it was their own.
And I don’t mean influencers…
Look… influencers are great at testing cohorts…
They promote your software. Drive some traffic.
And next week, they’re promoting something else.
There’s no loyalty. There’s no BRAND.
Real scale happens when a
I don’t have to be the best sales person…
I don’t need the highest converting funnel.
Because their community arrives pre-sold.
And if I run this same playbook…
Across every single leader inside a hyper specific niche.
Then my buyers only logical conclusion is…
“If it works for everyone else, it should work for me.”
That’s a BRAND.
It’s not a cool logo, or a pretty website.
It’s that moment when the buyer says “enough is enough”
And instead of going to Google or AI to find a solution.
They go direct to my url, and opt-in…
Because they know… My solution. Is the only solution.
After 10+ years in SaaS…
The ONLY way I’ve ever found to be able to do it is:
This is my MOAT, that competitors can’t touch.
Once I have this…
Now it’s my competitors job to convince those buyers…
That all the people they look up to….
Are wrong.
And to that, I say…
Good fucking luck.
—Adam O’Leary
p.s. If you’re a SaaS founder. Can genuinely help 1 specific buyer, get 1 specific result, and want to chat… here’s my calendar.
Happy to show you my case studies and how we can do the same in your market.
Book 30 minutes→© 2026 Adam O’Leary