Adam O'Leary
Sales & Prospecting
Adam's Background
I started 8 years ago, with the online company "VideoRemix."
When I first started...
I knew nothing about sales, webinars, or lead gen.
All I knew is if I worked 18 hours a day, 7 days a week, I'd figure it out.
So that's what I did...
VideoRemix just launched when I started with them.
Within 3 months took VR to $30k+ monthly.
Strictly cold calling.
I didn't have any audience, any marketing budget, or email list, so I just made a list of all the potential leads I'd want to speak to, and started dialing. Hitting everywhere from Australia, to Europe, to East coast, and West Coast. I'd wake up around 3am to hit Europe, dial all US timezones, then dial around 2 hours of Australia in the evening.
Learned webinars & added an additional $20k+ monthly to the company.
Took ~ 6 months to perfect.
Webinars I viewed as group calls, where people actually wanted to hear you as opposed to hanging up. I started doing one webinar per day, trying to get as many people on as possible. And tweaking and refining my sales process, until I consistently converted at 15%+.
Took VideoRemix to over $1.7 million in sales
With a mix of phone sales & webinar, affiliates and Facebook group sales.
Within the first 2 years I crossed $1.7m in sales, which was very exciting, since the company started at zero when I first came on. It was a lot of work, but taught me the foundation of SaaS sales, that allowed me to scale my career up.
Drove $1,000,000+ in sales within a week.
Running a product launch called "SmartVideo"
We wanted to do a proper product launch, so we started creating all the sales material we needed to try and go as big as possible. Within the first hour of going live, we crossed $100k in sales... and over the first 7 days we hit a million dollars. It was beyond exciting!
VideoRemix Got Acquired! 🤑
Once VideoRemix got acquired...
I got hit up by a ton of different founders...
Who wanted me to repeat the process I did for VideoRemix.
I decided to team up with a partner, to launch a new agency...
Called "UpsideBuilders".
The reason...
I may have worked a lot when I first started...
But I learned how to systematize those processes...
To make as much money in the most efficient way possible.
If we increased their bottom line.
We'd then be increasing their upside...
When they go to exit the company.
Making them money today, and money for their retirement account.
On average our clients added an extra $10k - $150k per month in additional income.
For less than 4 hours a week on their side.
We'd typically take on one client per month, and dedicate all our time on that one client. We'd get paid commissions of all sales made, so it was in our best interest to make as much money as possible. After we'd set up the processes, client's like the image you see, would see drastic increases in revenue, with the founders needing to dedicate around 4hrs per week to maintain.
We ended up making our clients so much money.
We asked ourselves...
Why not start our own SaaS...
And retain the equity ourselves?
So we did...
Launched TrustScout!
Generated $250k+ within 6 months of launching TrustScout.
Implementing our marketing systems.
We simply took the same systems we were setting up for our clients in the agency, and directed it straight at this new startup. The results led to healthy growth right off the bat, which allowed us some nice capital so we could invest in marketing.
On average we were seeing between $10k - $45k per webinar we ran.
Our affiliates were beyond happy.
One of the ways we drove sales was through webinars. Affiliates like Ryan, were able to generate ~$40k on a single promo, along with our other affiliates who were over the moon on how much money they were making, just for mailing their list.
On top of that, over 75% of our SaaS users were landing new clients within 48 hours of signing up for TrustScout.
Using a practically copy & paste process I developed.
The most important thing we invested our time in, was our product, and our training systems. In SaaS if you have the best product, but nobody knows how to use it... Then you have a trash product. So we spent a ton of time making customers got early success to reduce churn as much as possible.
TrustScout Got Acquired! 🤑
The best part...
I did all this while traveling the world.
94 countries...
All 7 continents...
Got engaged in Antartica...
And married the most incredible woman on the planet.
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